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Creativity and the true threat of AI

The Marketing Companion

CHAPTER

The Only Thing That's Going to Save Me in This World

I think we're entering an era where there's going to be two types of companies. The folks, and let's just stick at home with content creation because that's my lane. And then the other half of business is going to be very people-centric. I don't know what else can save us in this environment other than it's the connection. If it's a monolith and your company treats it like a monolith or a factory that produces one, you're losing power, I think.

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