Making your customers your secret weapon (with Highspot's Oliver Sharp)
ACQ2 by Acquired
00:00
Building Lasting Customer Relationships
This chapter emphasizes the significance of strong customer relationships, using Twilio's experience with Uber as a case study. It discusses the shift in business models from product-driven to relationship-focused strategies, incorporating the roles of teams within a company to enhance customer engagement. The conversation also highlights the need for diverse skill sets in founding teams, the importance of effective communication methods in large organizations, and the necessity of maintaining clear roles in promoting customer satisfaction.
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