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EP 112: Mike Maples (Founding Partner, Floodgate): What Makes Startups Win & The Future of Venture Capital

The Logan Bartlett Show

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Creating Movements for Pattern-Breaking Products

This chapter explores the idea of marketing through community movements instead of traditional sales methods, highlighting examples like Tesla and Salesforce. It emphasizes the need to unite people around a common purpose and illustrate a compelling vision to foster cultural change and product adoption.

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