What are Strategies to Manage Stakeholders by Boeing PM
The Product Podcast
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The Double Down Approach as a Product Manager
In the case where I have an advocate who is an advocate because they're driving value for my product, what I will do is go maybe become friends with the executive or have my manager called their executive. The other way that I like to use in this situation is sort of diversifying your alignment. Stakeholder management, you need to prioritize how you manage stakeholders.
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