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4min chapter
Third Crime's The Charm
Pod Save America
How to Make a Video That Goes Viral
The video was worth focusing on, because it is essentially the platonic ideal of what digital communication should be. There's always this huge tension between the things you want to tell voters and the things that can actually break through in this media environment. That's why it's so hard for Joe Biden to tell voters about all the things he did to make the economy go to, because no one ever covers that. Do you think it's worth putting money behind that? Making it an ad? Not really, maybe.
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