9min chapter

How to Win podcast with Peep Laja cover image

Moving Upmarket for Growth - with Process Street's Vinay Patankar

How to Win podcast with Peep Laja

CHAPTER

Transitioning from SMB to Enterprise: The Concept of Downmarket

This chapter explores the challenges of targeting the SMB market, the difficulties in finding product-market fit for enterprise use cases, and the concept of downmarket in preparing for the enterprise market. It also discusses the importance of staying smaller, lighter, and differentiated in product strategy.

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