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QUIT: Why You Have to Give Up if You Want to Get Ahead

The Next Big Idea

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The Quitting Coach, Richard Thaler

Annie Drexler: I'm pretty sure if Daniel Kahneman needs a quitting coach, I sure need a quitting coach. The lesson here is more like if you're a Nobel laureate whose Nobel Prize is literally in good decision making, and you feel like you need someone to see him from the outside. You still need third parties. Right? Because you're going to get trapped in all of these things as well. And we need to actively cultivate that channel of communication so that it runs freely.

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