Don't Buy Billboards.

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For the first o four years, we do not have any marketing tem only. Until 20 15, we started in a building up of marketing tems. We have it to be very discipline. Diti just hie like that. And even for the several furts of several years aft, prodog already, and some investor mission. He you aughrto have money in the bank now, why not builta Marketing team? Look at your competitors. E spend a lot of money. O tat ar now. An al the in a bull board, and one one, as i assing, no, I don't know how to use them. That'sres why i

We sit down with the CEO founders of two of the most capital efficient success stories of all time — Zoom and Veeva Systems — to understand how they grew to billions of dollars in revenue (and tens of billions in market cap) on very, very little capital invested. With the fundraising environment changing rapidly, we couldn’t think of a better topic to discuss or better sources of wisdom for founders, operators and investors all to learn from. Very special thanks to Jake Saper and our friends at Emergence Capital for inviting us and putting this conversation together at their 2022 CEO Summit!

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Peter’s great Medium blog

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