This Is TASTE cover image

253: Ben Leventhal

This Is TASTE

00:00

How Cannabis Infused Spirits Are Competing With Regular Spirits

When decriminalization really hit, there was a worry from the big alcohol brands like Bacardi and all those guys were thinking like, our business might be fucked. I think increasingly it's not so much that cannabis infused spirits are competing quote unquote with regular spirits. It's that it's an alternative if you aren't looking to consume alcohol, but still want some kind of buzz or you want to like hold a drink that's not just seltzer or nonalcoholic.

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