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Autumn Lew on Building a Community-Focused Franchise Brand

The Art of Franchise Marketing

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How to Use Social Media to Promote Your Business

We love the haul, Paul H A U L pictures that people post showing the stuff they got. So social media has a huge piece for us PPC and leaning more into PPC because we realize how vulnerable it makes you to be dependent on social media in this way. We still actually have a lot of word of mouth that, you know, people telling people about it, but they happen to be using social media as that. That's our main marketing mix. But again, there's a bit of a curve there, learning curve and a comfort becoming comfortable with video,.

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