The Tip of Simplicity to Emotions

The more complex something gets, the more I want to pull away from it. Why is it that simplicity is so powerful when it comes to conveying these messages? People understand simplicity. The pain of change needs to be seen as less than the pain of staying in the same spot. Find a pain point and join the person in that pain point,. That's true. And without a pain point, no one pays money.