S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
JUST Branding
00:00
Shifting Perspectives: The Evolution of Car Ownership Experience
This chapter delves into the contrasting user experiences between petrol and electric vehicles, highlighting both emotional and rational factors that influence preferences. It also emphasizes the importance of extended test drives and shares a personal story to illustrate the deeper connection to electric vehicles.
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