3 Reasons Why Subscription Businesses Fail - Nir And Far
Nir And Far: Business, Behaviour and the Brain
Keeping Customers Is More Important Than Keeping Existing Customers
Growth is important, but it should never come before making sure that we have a product that is sticky enough to keep the customers. You can always acquire customers. There's just a price you pay and you got the customer. The problem is keeping them and you cannot buy engagement. That has to be designed into the product. So if we don't, we have what we call a lee.
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