Demand Gen Versus Revenue R&D?

In a website, it's like, what do you want? You want to tweak your audience and get fake leads because blue work better than red. This is the exact difference between demand generation and revenue R&D. It doesn't matter whether you have free pills in your forms or you have 30; it doesn't matter for a high paying customer. And so I really think that there's a void in revenue teams that companies have tried to put a bandaid on by having their CRO lead their marketing team.