Tech Branding and AI Shifts

This chapter explores recent developments in the tech industry, focusing on the transition from Bing chat to Microsoft Copilot and the impact of generative AI. The discussion humorously critiques corporate branding, particularly Microsoft's struggles to compete with Google and the performance of Bing in the AI landscape. It also highlights Microsoft's strategic pivot towards leveraging Bing's capabilities in productivity tools and the introduction of a new remote desktop application to enhance accessibility.