Challenges and Opportunities in IPL Advertising

The chapter explores the hesitancy of advertisers towards investing in the IPL amidst rising costs, while Coca-Cola considers increasing their investment. It analyzes the impact of these decisions on business plans, competitive dynamics between broadcasters, pressure points on advertisers, concerns about viewership, and the financial aspects of IPL investments. The discussion also addresses the significance of attracting new market entrants, maintaining liquidity, and comparing sponsorships in the IPL, Olympics, and FIFA for successful ROI.