Today’s cruise ships are floating cities – complete with waterslides, sushi bars, and even roller skating rinks.

But it wasn’t always that way. Today, we’re joined by the leader who helped pioneer the megaship era and transform Royal Caribbean into a global vacation powerhouse.

Richard Fain served as CEO for 33 years, building a culture where big ideas could thrive and the whole team was willing to push past what was comfortable or passable in order to deliver truly “wow” experiences.

If you want to create a culture that’s big on innovation, don’t miss this episode.

You’ll also learn:

What “UFB” stands for (you can probably guess the middle letter)
The surprisingly simple strategy that can help your internal initiatives take off
How to apply the rule of thirds to your innovation strategy
Why he got an emergency phone call from the Swedish Air Force

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Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Bloomberg Businessweek Weekend - October 31st, 2025

Bloomberg Businessweek

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