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#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
LEVELS – A Whole New Level
The J T PR Team Is Great at Telling the Same Story
Lok: I think it comes back to what john was saying, before, about identifying what story it is you're trying to tell. What is this perspective that you would want in the new york times? It's probably the same perspective that you want to communicate through your own content that you're creating. So i think of us as as essentially trying to tell the same story achieve the same kind of educational mission. Lok: We have a unique advantage that not everybody does is that we dedicate a lot of internal resources to telling that broader story. And so we just create all this material that becomes fodder for the team.
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