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410 | Short-Term Rentals on the Path to FI | Kelly Cronin

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How Can You Leverage Social Media?

So, you're getting about 50% of the bookings are direct through your website. That seems shockingly high, like shockingly high, especially for a fairly new property. How on earth have you done that? I would have assumed 99% or 95% would have been through Airbnb or VRBIor something. Yeah, and we went through a month or two where it was pretty high that way. But leveraging social media, leveraging podcasts like this one,. We've been on quite a few podcasts. And then, you know, kind of ramping up of people who are interested in staying.

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