Optimistic Approach to Scaling a Business Through Advertising Strategies

It's a pod colab! Today on the show, The Ecommerce Playbook and The Andrew Faris Podcast join forces for a longer, wider-ranging, in-person conversation with Common Thread Collective's CEO and DTC super-genius Taylor Holiday.

Among the topics covered:

• Do you really HAVE to grow your business?
• The case for negative CAC (i.e. YOU GET PAID to acquire customers)
• My ongoing defense of the longform explainer

And much more. Enjoy!

EPISODE SPONSOR

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SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:

• https://www.youradmission.co/andrew-faris-podcast

SUBSCRIBE TO TAYLOR'S VIDEO & PODCAST CONTENT:

• CTC YouTube Channel: https://www.youtube.com/@commonthreadco

REFERENCED IN THIS EPISODE

• With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify; Apple)
• Growing Profitability ft. Alan Doan of Missouri Quilt Co" Ecommerce Playbook Episode (YouTube)
• NVIDIA CEO Jensen Yang's "I Wish You Suffering" Video
• Kevin Espiritu On Negative Cac

FOLLOW UP WITH TAYLOR

• Follow Taylor On X: https://twitter.com/taylorholiday

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means