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The $1 billion tomato: how 150 years of history drives new innovation at Heinz
On Brand with ALF & Rory Sutherland
Food Industry - What's the Biggest Disruption?
People who've made a lot of money in banking or something intangible, absolutely love to go into the food or drink category with their wealth. So i approach to inovations first to go what's close to us, to see what te have canc to wenand and going poses e sulf of our brains. Mik a salese after us approach. You must see enormous disruption in the food industry in that. I guess nestleyis number one. You probably have pepsico in the top five. Actually, a large amount of the innovationis taking place with much, much smaller play.
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