5min chapter

The Iced Coffee Hour cover image

Alex Hormozi’s Guide To Get INSANELY Rich in 2024

The Iced Coffee Hour

CHAPTER

Background Strategy, Social Proof, and Product Launch Challenges

In this chapter, they discuss the strategic use of the background in a presentation and the importance of social proof in marketing. They also talk about challenges of keeping a product launch a secret and difficulties of showcasing real people using the product.

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