14. What can we learn from Shell’s purpose journey?
Future Proof
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Shell Strategy - Purpose to Customer Value Proposition
The purpose of shell is to power progress together by providing more and cleaner energy solutions. The title of our strategy is, in fact, borrowing from the purpose. It's called powering progress. And it is about the acceleration of our journey towards becoming a net zero emisience energy business by 20 50 or sooner. But at the same time, we want to make sure that we are respecting nature, powering lives, which includes diversity, equity and inclusion.
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