i think we need to do a better job of teaching people that goggling something or looking it up in social media is not research. We're living currently in this little bubble, in the optimal version of this pandemic, and a lot of people aren't. I can't say how many people have said to me, andy, i don't know a single person that died of covet. It was very, very sad what it says about us that, you kno kind of life just goes on unless we know the person. That's the whole thing. They're out of sight, out of mind.