The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Hubspots - We Flipped It Overnight on It

Hubspots was obsessed with the relationship between our company and a prospect. At some point we woke up and started asking customers why they bought. And largely the reason they bought was word of mouth. You can see that change in our P&L, moving money from sales and marketing into product.

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