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Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw.

The Smart Marketer Podcast

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The Immutable Laws of Email Marketing

The first immutable law of email marketing is that the blank page is your mortal enemy. Templates give you a starting point to make structuring your promotional sequence easy. The strongest kinds of emails that I suspect you'll be screenshotting in your own swipe file are emails with lots of storytelling. If something made you open an email considering a purchase and maybe end up buying something, it's probably a good marketing tool that you can tweak for your business.

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