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Andrew Rowe's Story of Activation
I was allowed to be in the same building as the World Cup, but I wasn't allowed to touch it. We're gloves on you. We're white gloves, but I'm not doing it with that. I don't deserve to touch the trophy with or without gloves. But yeah, I was there with the beast with World Rugby as creative director. Absolutely loved it. So it was 100 days to go, activation. And went full noise, saw Big Bill Beaumont as well. He was asking for your goodie. Awake? He was wide awake. Did you put him to bed? As you know, Bill is allegedly. He's a great bloke. He