2min chapter

Conversations with Tyler cover image

Dana Gioia on Becoming an Information Billionaire

Conversations with Tyler

CHAPTER

Innovation and Transformation in a Declining Corporate Landscape

This chapter explores the speaker's experience at General Foods, detailing their innovative efforts to revitalize Jell-O and the contrasting corporate culture. It highlights how their poetic background enabled them to blend creativity with analytical skills in transforming underperforming products.

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