Segment has only ever dealt in first party data. Segment is working on a world where when you communicate with somebody, you get a tex message or phone call,. Today it's largely, you know, plus one, four, one, five, whatever. You see this identity nearly do i answer this call? Is this a scammer? A spammer? Is it my kids school? Like, i don't know what this is. We think once the world knows about it, it'll go away. It soll be bad business. But also, just ethically, that's not why we wake up in the morning. It's to build a company. And let's

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