No Hacks: The Mindset Behind Digital Optimization and Growth cover image

Product-Led SEO with Eli Schwartz

No Hacks: The Mindset Behind Digital Optimization and Growth

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The Difference Between a Strategic and Tactic Book

I think I think it's really important to understand what that holistic approach is versus, and this is another thing that you mentioned a lot. The idea is I don't want to do the words that people are searching because those words will change. So therefore, I will do the thing regardless of the words they use. That's how you think about it from a strategic level. At a tactical level, I say, well, go to Google keyword planner, do this thing, download that,. You know, in these are your keywords. And here's how you understand the volume. Here's all you do that. Basically, I what else could you want?

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