S16 E3: The Enjoyable Path Is Better Than the Effective One (Katy Milkman)
The Next Big Idea Daily
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Introduction
Andrew Semen: Change the experience so it's no longer taxing in the moment and you can get dramatically better results. We tend to care a lot more about instant gratification than long-term rewards, he says. People who pursue their goals in ways that are fun stick to them longer because they aren't fighting an uphill battle.
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Transcript
