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17. Trashed

Freakonomics Radio

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How to Unleash the Power of Trash

Jonathan Forma is an American PhD student in sociology who moved to Taipei last fall. He was baffled by the city's strange trash rituals. People respond to incentives, but they don't always respond how you think they will or how you want them to. It seems we see it as our civilizations equivalent of bodily waste - something we're ashamed of.

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