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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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Is There a Shift to Market Norms?

Whatever you reward, you get is kind of be careful what you wish for. People end up with goals that lead them into the kinds of behaviors that you didn't actually want. Then there's also a shift to market norms. This is a phrase I take from Dan Arielli in his book Predictably Irrational.

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