Toby Mao started his data tooling company, SQLMesh, in 2022, when investing in data tools was unfashionable. Yet, he's managed to get traction with SQLMesh and is on a mission to simplify data transformations and make data easier to work with. We also chat about experimentation best practices, which he learned at some of the biggest tech companies in the world. This is definitely a great episode if you're interested in startups, data tools, experiments, driving cars, and much more.