68: Phrenology & Lego
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LEGO: From Play to Innovation
This chapter explores the transformation of LEGO from a children's toy to a cultural phenomenon that captures both adult and young audiences through various franchises. It discusses the innovative use of LEGO in scientific research, including applications in engineering, robotics, and even bio-printing, highlighting the brand's versatility beyond entertainment. The chapter also critiques the marketing strategies of LEGO, contrasting its approach to storytelling with traditional methods in the toy industry.
It's an infamous pseudoscience, but what haven't we learned from the rise and fall of Phrenology? And Lego are ubiquitous, which means there's a lot to learn and a lot of nuance for our love of these stackable bricks.
Things we Talk About:
The Phrenology Pamphelet
The Lego Cullen House
Lego Seismometer
CERN Lego Device
The Brick Experiment Channel
Timestamps:
(00:00:00) Intro
(00:03:32) Phrenology
(00:56:34) Lego
(01:38:25) Outro
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We also learn about: Get the lego phrenology set now! just listing all the lego sets, academic racism, the head wasn’t always so important, the Cardiocentric Hypothesis, Minds Behind the Brain, ancient egyptians just tossed the brain, Aristotle thought the brain was a radiator to keep the heart from overheating, the brain doesn't Look like it does anything, Galen suggested the brain might be important actually, sperm for brains, Caroline enjoys tricking us by saying a person’s good ideas first, Cephelocentric Hypothesis, mapping the brain in the 1600s, NOT related to the frenulum, buzz feed phrenology quizzes, flexing your brain so hard it breaks your skull, Tom is proven to be not funny, our desire for personality tests and fortune telling, travelling phrenology salesmen, there shouldn’t be medical celebrities, phrenology was a passion of the elites, reading an actualy travelling phrenology sheet, “differently bumped”, edibnugrh fringe was a lot less fun when it was the phrenology capital, we checked and it’s actually mozambique have the best brains - just gotta take the L on this one, Marie Jean Pierre Flourens kicked ass and helped kill Phrenology with real science, it comes in like a fad and leaves like a fad, I only liked phrenology before it was cool, the scammers are making our racism look bad! we’re not harsh enough about phrenology, “repoliticizing” phrenology, when it’s built its just one thing but when its pieces it can be anything, shirtless lego jacob, 20,000 lego sets, Play Well - Le go, after enough fires lets just stop using wood, stud and tube design, the lego To Kill a Mockingbird set, mindstorm was ahead of its time, Caroline’s got their lego driver’s license from legoland, lego nerd culture, adults without kids spend more, “transbranding”, Ella had to read so much corporate jargon but it’s impossible to not talk about their business strategies , lego seismograph outside the eras tour, CERN lego, their story is better than ours dad, instructions for a lego skin cell printer, LEGO: expensive for toys - cheap for science equipment! David Aguilla’s prosthetic project, Tracey Williams’ Lego Lost at Sea project, plastic’s resilience is a positive and a negative, lego replay and reuse, this is a trust test of nuance and both things being true at the same time.
Sources:
Minds Behind the Brain: A History of the Pioneers and Their Discoveries by Stanley Finger
The University of Queensland: Understanding the Brain: A Brief hHistory
Brain Beats Heart: A Cross-Cultural Reflection
Merriam Webster: Phrenology
The Antlantic: The Shape of Your Head and the Shape of Your Mind
Britannica: Phrenology
Smithsonian Insider: Study Finds Facial Structure of Men and Women Has Become More Similar Over Time
2005 Paper: The Reliability of Sex Determination of Skeletons From Forensic Context in the Balkans
The Guardian: Archaeology’s Sexual Revolution
2018 Paper: An Empirical, 21st Century Evaluation of Phrenology
Carnegie Mellon University: Phrenology
2021 Paper: Phrenology and the Average Person, 1840–1940
The University of Edinburgh: Phrenology and Edinburgh
Gina Rippon: When Bigger Isn’t Always Better: How History Got The Female Brain Wrong
Auguste Comte and John Stuart Mill on Sexual Equality
The Guardian: Django Unchained and the racist science of phrenology
2007 Paper: Marie Jean Pierre Flourens (1794–1867): An Extraordinary Scientist of His Time
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Lego Twilight Cullen House
Brick Architect: Number of Lego Bricks
Brickset: Number of Lego Sets
Brick Economy Most Valuable
Brick Economy Most Expensive
Wikipedia: Legoland
Lego History Chapter by Lars Konzack
Lego Mindstorms Wikipedia
What is Transmedia? Article
Lego and Transmedia Research
Lego And “Transbranding” Blogpost
Lego Seismometer Kit
Lego Seismometer Youtube Clip
Guardian Article: David Aguilar Lego Prostheses
Hand Solo Youtube Channel
Lego Table From CERN
Article on Other Lego Scientific Tools!
Cardiff University: Lego Bioprinter
Lego 3D Printer Paper
Lego Inventions Video (Pancake Flipper and Super 8 Projector)
Lego T-Rex Sculpture
Lego Every Day Stuff Ideas
Lego Lost at Sea Twitter
Lego Shark Tweet
Tracey Williams Book: Adrift: Lego Lost at Sea
Tokio Express Crash Context Article
Tracey Williams: Lego at Sea Paper
Statista Lego CO2 Emissions
Lego: 99% Outside Emissions
Lego Replay Initiative
BBC: Lego from Recycled Plastic 2018
Wired: Lego from Recycled Plastic 2024
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