The Importance of Innovation in Football

I would say in my career we've failed probably more than we've won with ideas. And yeah we tried a lot of stuff, we were bold,. I think in the first years you know I would never have imagined that it was going to be a career for me. So I had no problem in trying things and Gil was the same, Gil was an innovative guy and we were on the same page there. We just tried all sorts of stuff that was invigorating for us, not always for the players but we enjoyed it. In 04 was it were you with the all blacks and had the bit of revelation where you realised that there was an intervention needed within the culture? Was that