We all know the benefits of having a conscious culture where innovation and reinventing are rewarded and supported, but realistically, most of us are not innovating or reinventing. Today’s guest shares how to incorporate the right structures to make innovation easy!

Josh Linkner is a five-time tech entrepreneur, hyper-growth CEO, two-time NY Times bestselling author, and venture capitalist. Josh, who organically started his career as a jazz guitarist, uses his background to cultivate and create disruptive innovation.

Josh put himself through college playing music. Whether you like jazz as an art form or not, one thing is very clear, 99% of what you play is made up as you go. Josh took the same approach when he started his tech company 30 years ago. He had no business education but knew that he could figure it out as he went along and adapt to whatever was thrown at him. He was right.

The models of the past do not work today in this new environment that we’re in. We have to take a fresh approach if we want our company to succeed for years to come. However, just sitting down and thinking about it can be very overwhelming. Where do you start?

Too often, we think good ideas come from a lightning bolt from the heavens and it arrives to us perfectly. That just doesn’t happen. The best ideas come from multiple iterations of experimentations until you get it down right. What great leaders do isn’t bet the entire company on one great idea, they run constant experiments on several ideas to see which one has legs to stand on, and then run with it.

Interview Links:

Joshlinkner .com

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