
Rethinking Competitive Advantage
Everyday MBA
00:00
The Rise of Elgarithms and Software
Ram cheron: Most 20 first century companies still try to compete by adhering to the obsolete rules and norms established last century, back in the eighties. How does this mine set hold companies back? So, kevin, for hundred years, and mostly in the last 50, our whole thinking,. acting, strategy, business execution, is based on mass production, mss marketing, mass advertise. All that begin to change in 19 90, sevenamazon demonstrated you're going to treat market of one and not a moss market. You're going to do innovation for each customer. Andit will be, as jeff basels hase said many times, foster better, cheaper convenience
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