How to Make a Video That Lasts

The first try guys video came out specifically out of a brainstorm where we left that brainstorm being like, this is too easy of an idea. It was so obviously a slam dunk that none of us wanted to do it. We let it like linger for two months until finally it took multiple producers coming together being like, all right, let's do it for fun. The irony is if we had just waited and been like, Oh no, Facebook just wants fast hands and stretchy cheese,. That's the secret to Facebook.