Is There a Way to Warm Up the Chill?

You have to be more creative in figuring out what time of day would work best for you to make telephone calls. The other thing that works is to warm up that chill. Direct used to do that in the olden days. Now we usee mail,. We use other types of social in order to warm up the chill by getting your name out there and becoming a thought leader in your space, writing on a blog post or submitting it somewhere. And everything is circling back. I mean, there's this whole big thing now about account they selling and selling into top accounts. O, so all those principles have come back around.