Panel Discussion on Digital Transformation: Technologies, Best Practices & Examples by fmr Shopify, Tray.io, Heap, and Fullstory Product Leaders
The Product Podcast
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The Power of Quantitative and Qualitative
Vijay: Qualitative and quantitative data are extremely complimentary, but they have different strengths. I think quantitative data is much better at helping you find out where you want to focus on a customer journey. It's so much easier to step into the user's shoes and actually experience what they saw in session replay. And full stories kind of started on the other side of that, more on the qualitative end.
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