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2min chapter
Worldview — People power: dealing with demography
Engelsberg Ideas Podcasts
Nigeria's Ambition to Be a Big Player in the World?
In Nigeria, the market's been growing by about 10% annually for 20 years. The big global brewers are all buying up Nigerian breweries and waging these beer wars with each other. Purna Ricard, the French drinks giant, has gone so far as to fund an entire youth subculture in Nigeria.
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