The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Considering the Future

The chapter discusses the concept of present bias and the consequences of failing to plan for the future. It explores different ways in which we overlook the long-term implications of our choices and provides advice on making sustainable decisions. The chapter also examines factors that hinder productivity and emphasizes the importance of focusing on one task at a time.

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