The cost of producing an entire podcast series can run into the millions. The company spent a hundred sixty four thousand dollars per episode, but that's just for ten minute shows. If these were five-minute episodes you would get to about seven hundred fifty thousand each. This money clearly could have been deployed in a more intelligent fashion, but they went for it. i think this is the cardinal sin. You're creating a new format, but you didn't test it, and it didn't exist before....

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