The Relationship Between What We Do and What We Believe

There is a relationship between what we do and what our attitudes are. If you don't act in the way that you believe, you kind of either change the way you act or you change what you believe. So there has to be that internal consistency. Nobody can live in that space of cognitive dissonance where your behaviours don't match with your beliefs. And I think everyone's witness that have done it themselves,. It's like that slippery slope of, no, I would never work for a company that has dubious morals but then we all find ourselves doing it. We kind of need to align it.