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The founder’s guide to making your first few hires — Steven Bartel on recruiting at Gem & Dropbox

In Depth

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The Importance of Talking to Customers

Early on, even before we started jem, i internalized the importance of talking to customers. And there's this trap that a lot of us as technical folks fall into where a really comfortable building product and writing code. We would hold ourselves accountable to having pilot customers lined up and ready to go before we even wrote a single line of code.

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