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The Power of Persuasion in Customer Success: Cialdini's 7 principles of influence | Dr. Chris Phelps

Customer Success Talks

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The Power of Authority and Commitment in Customer Success

This chapter discusses the role of authority in customer success management, highlighting the importance of positioning oneself as a trusted advisor. It also explores the commitment principle, detailing how small incremental steps can enhance customer follow-through and decision-making.

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