The Pressure to Perceive a Need

The doctor wants to be seen as the expert in their own little subspecialty. You want it to be blatantly obvious when they land on your page or they see themselves in the patient chair for your ideal client and patient. Also I think this is probably more urgency in kind of an urban or suburban area with competition. So you know, you can see the natural competitiveness that you can kind of come in and try to help them with status thing.