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Exploring the Psyches of Chief Innovation Officers

Innovation Answered

CHAPTER

How to Decide Which Opportunities and Ventures Are the Right Ones for You to Pursue

I report to the CEO directly, which I think is a big advantage for anybody in these types of roles. So how do we figure out what we're going to do? It does start with strategy. We identify opportunity areas where we want to play. And then from there, we use a tried and true, somewhat old model from McKinsey, the three horizons of growth.

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