Intro

Why are your launches so exhausting, and why is your ideal client walking away right before you make the offer? Is it your content? Nope. Is it your funnel? Think again! This week we're continuing the BBD Live Keynote Speaker Series, and I'm replaying a past episode with the legendary Tracy Goodwin, who exposes the psychological "masks" you're wearing that are unconsciously sabotaging your sales and burning out your audience.

Tracy has personally transformed my business, and in this conversation she reveals how the sound of your voice betrays your deepest core wounds, affecting your launch performance and client retention in mere seconds.

If you want true connection, you must ditch the performance and start playing the long game of authenticity. So stop masking, and let's start manifesting!

Tracy will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Tracy Goodwin and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @captivatetheroom. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• The concept of "voice masks" and what the data says happens when we remove them

• The role that the voice plays in the severe buyer trust problem that exists today

• What authentic and detached mastery of the voice really sounds like and Tracy's insights on whether one can fake this

• A big tool that she uses in getting people out of the past and why it's so important that we rewrite the stories we've been telling ourselves

• The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective

• Actionable steps you can take to start getting out in front of the mask you may be wearing

• What Tracy's thoughts are on AI and the surprising impact it has had on her own business

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/794